IceLink timepieces are conceived and crafted to epitomize the parts and the sum of their name for a look that is fashion-forward, fun, and instantly recognizable. As cool as ice itself, as strong and precious as the diamonds they unapologetically flaunt, IceLink watches are a unique fusion of the jeweler's art and the watchmaker's craft. IceLink's creator, Andy Sogoyan, a jeweler by trade with a taste for all things extravagant quickly became the go-to jeweler for celebrities such as Fergie (Black Eyed Peas), Kobe Bryant,, and more.

IceLink continues to evolve, surprise and delight both jewelry and watch aficionados everywhere. Some consider the generous gems to be the icing on the cake of a fine Swiss-made watch, while others see the diamonds as the cake itself. Either way, with IceLink, Sogoyan has created a gem of a timepiece for anyone who shares his belief that "life is too short not to shine."